Monday, June 21, 2010

NASCAR Media Group And Turner Sports To Offer The Coke Zero 400 In 3D Through NASCAR.COM And DirecTV

08_Coke_Zero_400_SPOT_thumb CHARLOTTE, N.C. (June 21, 2010) – NASCAR Media Group, a media, marketing and entertainment company, and Turner Sports, a division of Turner Broadcasting System, Inc., announced today that NASCAR’s first foray into 3D programming will take place on July 3, 2010 with a special presentation of the Coke Zero 400 powered by Coca-Cola (TNT, 7:30 p.m. ET). The 3D production, NASCAR’s first ever, will be made available through TNT RaceBuddy on NASCAR.COM (NASCAR.COM/RaceBuddy3D) as well as through DIRECTV, and will complement a special television presentation on TNT, highlighted by the network’s groundbreaking signature Wide Open format.

NASCAR.COM will feature 3D feeds for the Daytona race in addition to the mosaic of HD-quality complementary unique camera angles available on TNT RaceBuddy on NASCAR.COM (NASCAR.COM/RaceBuddy) throughout the six NASCAR Sprint Cup Series races televised on TNT.

Turner, which manages NASCAR.COM, will also make the NASCAR Sprint Cup Series race from Daytona International Speedway available in 3D through DIRECTV. In order to experience the event in 3D, viewers will need a 3D TV or PC display with matching 3D glasses. Fans can go to to get more information about the hardware and software used to view the 3D production online.

“One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans,” said Jay Abraham, chief operating officer of NASCAR Media Group. “Offering the Coke Zero 400 in 3D on NASCAR.COM and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months, so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward.”

The 3D production on NASCAR.COM and DIRECTV will feature two custom racing feeds produced specifically for 3D. The first will provide a unique look at the racing action from strategically placed cameras around the track designed to maximize the effect of 3D. The second stream will bring the mayhem of pit row into the third dimension creating a one-of-a-kind visual experience.

“At Turner Sports we pride ourselves on innovation through testing, learning and exploring new products and technologies that can better serve our audiences on a multitude of platforms,” said Lenny Daniels, Turner Sports executive vice president and COO. “We see this as an opportunity to showcase our marquee primetime race in Daytona through our signature Wide Open format on TNT, as well as to learn more about 3D through this unique presentation online at NASCAR.COM and through DIRECTV.”

TNT’s televised coverage of the Coke Zero 400 at Daytona on July 3 begins at 6:30 p.m. ET with Countdown to Green, and continues with live race coverage in its groundbreaking signature Wide Open format beginning at 7:30 p.m. ET. This format is a television presentation in which the network provides continuous race coverage free of national commercial breaks and features more unobstructed race action than that of a standard telecast by using a letterbox widescreen format. Along with title sponsor Coke Zero, featured sponsors-to-date are Burger King, Coors Light, Dimension Films’ Piranha 3D, Goodyear, Sprint, Subway and Toyota.

NASCAR Media Group is the exclusive rights holder of NASCAR event footage, race data and content and its credits include Dale and The Ride of Their Lives, NASCAR-themed movies for Viacom distributed on TV and via DVD.

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S. and is the No. 2 rated regular season sport on television. NASCAR races are broadcast in more than 150 countries and 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series,) four regional series, and one local grassroots series, as well as two international series. Also, part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Bentonville (Ark.), Mexico City and Toronto.

About NASCAR Media Group
NASCAR Media Group is a media, marketing and entertainment company that creates and produces programming related to the sport, manages its media partnerships, and forges relationships to integrate the sport into mainstream entertainment. As the internal production and creative services company of NASCAR, NASCAR Media Group is the exclusive rights holder of NASCAR event footage, race data and content. The NASCAR Media Group leverages The Sight, Sound and Emotion of NASCAR through TV and film production, home video, licensed consumer products and premiums for the sports' sponsors, tracks, teams and fans. To learn more, visit

About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS, TNT and truTV, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Tournament, professional golf, PGATOUR.COM and Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV,, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, and

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.


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