Are you Team Richard or Team Trace? Vote in Goody's and BC's online "Pick A Powder" contest

Humorous collection of short videos showing them in each other’s world will help fans decide: which man has it tougher?

Parsippany, N.J. (June 30, 2010) – Known just as much for their talents as they are for wearing their signature cowboy hats, country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty, have begun a humorous “rivalry” of one-upsmanship about who experiences the toughest pain.

BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest with their respective spokespeople leading the charge. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com.


The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va., next spring. The campaign also features a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.

Through the series of spoofs, jabs, challenges and contests, Adkins and Petty boldly take on new experiences in each other’s profession that sometimes work and sometimes don’t. The funny moments have been captured on film and will be posted to www.pickapowder.com. For example, you’ll be able to watch 6-foot-6 Trace get in and try to get out of Richard Petty’s car, and you’ll be able to hear Richard sing Karaoke. Fans of either or both men will be brought into the fold to help decide which brand is the favorite among powders users and which one of the two men truly suffers from the toughest pain.

Starting June 30, fans will be able to go to www.pickapowder.com and choose Team Richard or Team Trace. After fans register with a team they can vote daily. Fans and supporters will be able to participate in various contests and win prizes, including an all expense paid VIP trip for four to The Goody’s 500 at Martinsville Speedway (race tickets, air and hotel) for the Team Richard winner, and an all-expense paid VIP trip for four to a Trace Adkins concert stop (concert tickets, air and hotel) in early 2011 (location TBD) for the Team Trace winner. Winners will be announced in early October.