MOORESVILLE, N.C. (March 30, 2010) – Dollar General, the nation’s largest small-box retailer, will sponsor Kyle Busch’s No. 18 Kyle Busch Motorsports (KBM) Toyota Tundra in Friday night’s 200-mile NASCAR Camping World Truck Series race at Nashville Superspeedway in Lebanon, Tenn. The one-race sponsorship will give Dollar General a solid presence at Nashville as they also sponsor Braun Racing full-time in the NASCAR Nationwide Series. Reed Sorenson will pilot the No. 32 Dollar General Toyota for Braun Racing on Saturday afternoon at the 1.33-mile oval.
Dollar General and Busch have plenty of history together, as Busch drove Braun Racing’s No. 32 Dollar General Toyota to victory in the May 2008 Nationwide Series race at Charlotte (N.C.) Motor Speedway. The Las Vegas native has more than 60 wins in NASCAR’s top three divisions, including three Nationwide Series races where Dollar General served as race sponsor (October 2008 at Charlotte; July 2008 at Chicagoland Speedway in Joliet, Ill.; and October 2009 at Charlotte).
“This is a unique and exciting opportunity for us to partner with Kyle for the Nashville Truck Series race,” said Jim Thorpe, senior vice president and general merchandise manager for Dollar General. “We’ve worked with Kyle before when he won a race for us at Braun Racing and we’ve seen him in victory lane several times when we’ve sponsored races that he’s won. This will be a great weekend for Dollar General and all our employees and partners. We get to root for Kyle Friday night and then cheer on Reed and the Braun Racing team on Saturday. We’ve got a great relationship with Braun and getting to work with Kyle is just an added bonus.”
The 200-mile race at Nashville will be the fourth for Busch as driver/owner for Kyle Busch Motorsports. He and Brian Ickler split time in the No. 18 Toyota Tundra, while 21-year old Tayler Malsam drives the No. 56 Toyota Tundra full-time for KBM.
“We’re really happy to have Dollar General on board for Nashville,” said Busch, who has 16 career victories in the Camping World Truck Series. “We were able to put them in victory lane in 2008 in the Nationwide Series race at Charlotte and we’d love to get them a win at Nashville. I’ve haven’t won at Nashville in the Truck Series, so it’d be great to get a win for myself and for Dollar General.”
The 130-lap race at Nashville begins at 8 p.m. EDT and will be broadcast live on SPEED beginning with a pre-race show at 7:30 p.m.
About Dollar General
Goodlettsville, Tenn.-based Dollar General Corporation (NYSE: DG) has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!®by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 8,800 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.
~ Release via Kyle Busch Motorsports
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