Champion's Week kicks off in Vegas

Jimmie Johnson does a burnout on the Las Vegas Strip during last year's
Victory Lap in Las Vegas. (Todd Warshaw/Getty Images for NASCAR)

Johnson to be honored; schedule of events to start Wednesday

DAYTONA BEACH, Fla. – The champion is crowned, the celebration awaits.

What a party it promises to be.

The 2010 edition of NASCAR Sprint Cup Series Champion’s Week in Las Vegas will fete Hendrick Motorsports’ Jimmie Johnson, who earned an unprecedented fifth consecutive series title following the Nov. 21 season-finale at Homestead-Miami Speedway.

With events starting Wednesday, NASCAR Sprint Cup Series Champion’s Week is full of fan-friendly activities that showcase the nation’s No. 1 form of motorsports while honoring its top driver and its loyal fan base.

Rusty Jarrett/Getty Images for NASCAR

After a 28-year run in New York, the annual postseason celebration made its Las Vegas debut last year, capped, as always, by the champion’s Friday-night coronation. This year’s NASCAR Sprint Cup Series Awards Ceremony returns to one of the city’s premier resorts, Wynn Las Vegas, on Friday, Dec. 3.
SPEED will once again broadcast the event, live at 9 p.m. ET.

Comedian Frank Caliendo and country rockers Rascal Flatts will entertain during the awards ceremony. Joining them will be “Viva ELVIS by Cirque du Soleil,” a special performance of dance, acrobatics and music celebrating the King of Rock ‘n Roll, Elvis Presley.

The ceremony culminates several days of whirlwind activity involving not only the series champion, but also the other 11 drivers in the Chase for the NASCAR Sprint Cup – NASCAR’s “playoffs.” Those drivers, together with Johnson, comprise the top 12 in the series’ final standings.

“It's just been an amazing experience, amazing for myself and the team,” Johnson said of his five-title run. “I think it's been great for our sport to see the comparisons drawn to other sports that have been able to link together multiple championships. It's been awesome, a ton of fun.”

For the second consecutive year, some of the thousands of fans who flock to catch a glimpse of stock car racing’s biggest stars will join drivers, team owners and industry leaders in celebrating Johnson at the awards ceremony. Approximately 300 tickets are available to fans, which are being distributed by tracks, NASCAR partners and teams through various promotions. Fan tickets offer the following experiences:

• NASCAR NMPA Myers Brothers Awards Luncheon seats
• Access to “NASCAR After The Lap, Made Possible By Coca-Cola and Ford”
• Fan reception & Red Carpet walk prior to the awards ceremony
• Awards ceremony seats

Following is a complete rundown of NASCAR Sprint Cup Series Champion’s Week activities.

Wednesday, Dec. 1:

• NASCAR Street Tour: Two tricked-out NASCAR interactive Ford vehicles are scheduled to appear all week throughout Las Vegas with dynamic street teams, interactive video games and free giveaways.
• NASCAR Pit Stop Tour: The Pit Stop Tour program will run from Dec. 1-3, consisting of Official Partner show cars placed in iconic locations throughout the Las Vegas Strip. Brand ambassadors at each location (locations TBD) will be on site from 10 a.m.-6 p.m. for all three days, engaging the fans.
• Chasers for Charity Event at Las Vegas Motor Speedway: Gates open at 10 a.m. The Richard Petty Driving Experience will offer rides with a percentage of the proceeds being donated to charity. The speedway will offer tours of the facility. There will be interactive displays throughout the track’s “Neon Garage” and live music on the main stage from 11 a.m. to 1 p.m. In addition, all 12 Chase drivers will participate in a Family Feud-style game show hosted by comedian Kevin Burke between 2 to 3:30 p.m. Admission to the Fanfest is free, and mass transportation will be available from the strip and downtown.

 Thursday, Dec. 2:

• NASCAR NMPA Myers Brothers Awards Luncheon: This annual industry/media event begins at 11 a.m. in the Bellagio Ballroom at the Bellagio and includes presentations to the Champion Crew Chief, Champion Sponsor, Raybestos Rookie of the Year and Most Popular Driver. Fans have the opportunity to attend for the first time. It is co-hosted by NASCAR and the National Motor Sports Press Association.
• Victory Lap: Set for 3:30 p.m., the top 12 drivers will motor down the famed Las Vegas Strip in their respective race cars. Expect an authentic pit stop along the route and two burn-out sections for drivers. Victory Lap begins in front of Planet Hollywood Hotel & Casino and ends at the Hard Rock Hotel & Casino. Prior to Victory Lap at 3 p.m., Johnson will receive the Key to the City of Las Vegas from Mayor Oscar Goodman and Commissioner Tom Collins. Commissioner Collins also will present a Proclamation recognizing Champion’s Week and Johnson’s accomplishments.
• NASCAR After The Lap: This free fan event starts at 4:30 p.m., at the Hard Rock Hotel & Casino and features a question-and-answer session with drivers and an interactive Coca-Cola Fan Zone experience. Select fans will win NASCAR-themed prizes, including a 2011 Ford Taurus SHO. The Coca-Cola Fan Zone opens at noon, with doors to NASCAR After The Lap opening at 3 p.m. General admission seats are free, on a first-come, first-serve basis. Register for tickets at nascarafterthelap.com.

Friday, Dec. 3:

• 2010 NASCAR Sprint Cup Series Awards Ceremony: The big show starts at 6 p.m., crowning the NASCAR Sprint Cup Series champion driver and owner and honoring the other drivers who finished in the top 10 in the final series standings.