Penske Racing announced a new partnership with Ruby Tuesday restaurants for the 2010 NASCAR Nationwide Series season. Ruby Tuesday will serve as primary sponsor for six races on the No. 22 Dodge driven by series standout Brad Keselowski.
“Ruby Tuesday provides the finest in casual dining and we are excited to welcome them as a Penske Racing partner in 2010,” said Roger Penske. “Our organization shares Ruby Tuesday’s core values of quality, passion and pride and with Brad behind the wheel, we believe this is will be a winning combination in 2010.”
The specific races where Ruby Tuesday will serve as primary sponsor of the car have yet to be determined, but the No. 22 Ruby Tuesday Dodge is expected to make its debut as primary sponsor at the Richmond International Raceway race on April 30. Ruby Tuesday will be an associate sponsor of the team for the remaining 2010 Nationwide Series races.
“Both Penske Racing and Brad Keselowski have a proven track record of winning and we look forward to being a big part of their continued success this season,” said Mark Young, Ruby Tuesday senior vice president and chief marketing officer. The partnership with Penske Racing marks Ruby Tuesday’s first entry into NASCAR competition.
After finishing third in the Nationwide Series championship standings in each of the last two seasons, Keselowski is expected to be a top contender for the 2010 title in his first season with Penske Racing. A winner of six series races from 2008-09, Keselowski will compete for the full Nationwide Series season in the No. 22 Dodge.
“I’m really excited to race in the Ruby Tuesday Dodge and I’m proud to represent their brand, their associates and their restaurants,” Keselowski said. “They are a terrific company with great food and a fun atmosphere. I know our team and I will be visiting their restaurants a lot this season as we travel the NASCAR circuit."
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Photo: Sandy Stablein, director of marketing an communications for Ruby Tuesday; Mark, Senior Vice President and Chief Marketing Officer for Ruby Tuesday, Roger Penske and Brad Keselowski, driver of the No. 22 Ruby Tuesday Dodge, pose at the car's unveiling Monday during the Charlotte Media Tour.
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