Wednesday, February 10, 2010

Inside NASCAR Premieres Wednesday on Showtime


CHARLOTTE, N.C. (Feb. 10, 2010)–-The series premiere of Inside NASCAR airs tonight, Wednesday, Feb. 10, at 10 p.m. ET/PT on SHOWTIME with host Chris Myers and analysts Brad Daugherty, Randy Pemberton and Michael Waltrip. The debut episode will feature an exclusive interview with NASCAR newcomer Danica Patrick as she prepares for her first race in the NASCAR Nationwide Series this Saturday.

Also in the kick-off episode, get a look back at off-season news and notes, a look ahead to this weekend’s Daytona 500, a recap of the Budweiser Shootout and a tribute to the late D.J. Richardson. Further details below.

Inside NASCAR will emanate each week from the new NASCAR Hall of Fame in Charlotte, N.C., in the new, state-of-the-art Studio 43, named for racing legend Richard Petty (No. 43).

Inside NASCAR is produced in conjunction with the NASCAR Media Group. New episodes will air on SHOWTIME every Wednesday at 10 p.m. ET/PT for 38 weeks corresponding with the NASCAR Sprint Cup Series season. The co-executive producers are Ken Hershman, Executive Vice President and General Manager of SHOWTIME Sports andJay Abraham, Chief Operating Officer, NASCAR Media Group. The executive in charge of production is Jim Jordenwith Mike Wells acting as consulting director.
Episode 1:
Danica Patrick Exclusive:
We are on board and in the pits with Danica Patrick for her very first stock-car race. Then the female speedster joinsInside NASCAR on set to give us her thoughts on racing with fenders.

Off Season News & Notes:
The NASCAR off season is one of the shortest in professional sports, but a long list of personnel and rule changes have made a serious impact for 2010. We'll update you on the new faces and places for the Sprint Cup season.

Recap of the Budweiser Shootout:
We’ll give an in-depth recap of the first NASCAR race of the season, the Bud Shootout, including exclusive highlights of race action, team radio communication, on-board cameras and slow-motion cinematography.

Tribute to the Late DJ Richardson:
Journeyman crew member D.J. Richardson was one of the best tire changers in the sport. His untimely death this off season brought the NASCAR community together to remember a man who chased a dream.

Hendrick Interview with Jimmie Johnson and Chad Knaus
Nine-time Champion car owner Rick Hendrick sits down to interview driver, Jimmie Johnson and crew chief Chad Knaus as they aim for their 5th straight Sprint Cup title.

For bonus content including additional studio segments and a historic build-up to the Daytona 500 visit the SHOWTIME Sports website at http://www.sho.com/sports.
About NASCAR Media Group
NASCAR Media Group (NMG) is NASCAR’s media, marketing and entertainment company that creates and produces programming related to the sport, manages its media partnerships, and forges relationships to integrate NASCAR into mainstream entertainment. Projects developed by NMG include award-winning television programs and theatrical releases, such as the acclaimed biopic “DALE”; Quest for the NASCAR NEXTEL Cup; “NASCAR 3D: The IMAX Experience"; and “Talladega Nights: The Ballad of Ricky Bobby.” Earlier this year, in partnership with BET, NASCAR Media Group announced the development of a new program, “Changing Lanes,” which will spotlight up and coming drivers and those supporting them behind the scenes, and this fall began producing Quest for the NASCAR Sprint Cup,an up close HD look at the drivers competing in NASCAR’s playoffs, for VERSUS.

ABOUT SHOWTIME NETWORKS
Showtime Networks Inc. (SNI), a wholly owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, as well as the multiplex channels SHOWTIME 2™, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWTIME FAMILY ZONE® and THE MOVIE CHANNEL™ XTRA. SNI also offers SHOWTIME HD®, THE MOVIE CHANNEL™ HD, SHOWTIME ON DEMAND® and THE MOVIE CHANNEL™ ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV®.

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