WARRENVILLE, Ill., Feb. 3, 2010 — Navistar Inc., the longest-running team sponsor in the NASCAR Camping World Truck Series garage, is making a bold run at the 2010 championship as it partners with the No. 5 Toyota Tundra driven by Mike Skinner for Randy Moss Motorsports with HTM. Navistar, which made its NCWTS debut in 2001, will look for Skinner to earn his second series title in 2010 while raising awareness of its International® brand commercial trucks and Monaco® brand RVs.
“We think this is a winning formula, backing one of the original series drivers with one of the most committed supporting sponsors,” said Robert Carso, Director, Marketing and Global Brand Strategy for Navistar’s Engine Group. “Many of our customers are NASCAR fans and promotion of our International® truck and Monaco® RV brands are a perfect fit for the NASCAR Camping World Truck Series, as we host customers strengthening and building relationships around the country.”
The Randy Moss Motorsports with HTM team is expected by many to field a champion truck in 2010 after collecting three wins during the 2009 campaign. Skinner and the No. 5 Toyota Tundra, along with the team’s No. 81 machine will operate from the team’s headquarters in Statesville, North Carolina.
“The combined forces of Randy Moss Motorsports with HTM has delivered the most high-performance capabilities of our tenure in the series,” said Carso. “Their facilities, personnel, competitiveness and passion are unmatched.”
The sponsorship of the No. 5 entry will provide a premium platform for Navistar to market its industry leading lineup of International brand commercial trucks and Monaco brand RVs in 2010. NASCAR fans across the country rely on these vehicles for work and for play. The NCWTS is a great way for the company to thank loyal owners and attract new customers with the help of their International and Monaco dealer partners.
“Our 11 year involvement with the NCWTS has proven again and again how powerful a NASCAR program can be,” Carso said. “The combination of Mike Skinner, Randy Moss Motorsports with HTM will represent our performance brands well.”
Skinner, who won the inaugural NCWTS championship in 1995, is third all-time with 28 Truck Series wins, and was the first driver in the series to win one million dollars. Last year, his first for Randy Moss Motorsports, he finished third in the season standings. In 2007, he finished as season runner-up and in 2008 he finished sixth. Other highlights of the 52-year-old driver’s well-rounded career include being named 1997 Sprint Cup Series Raybestos-Rookie-of-the-Year in addition to winning pole for the 1997 Daytona 500.
“I am so excited about the 2010 season,” commented Mike Skinner. “We have partnered with the best sponsors in the garage who believe in what we are doing as a company. We have all the ingredients in place to win Randy Moss Motorsports with HTM its first NASCAR championship and that’s the goal.”
David Dollar, managing partner at Randy Moss Motorsports said, “Navistar puts some of the best-performing vehicles on the road, and we’ve been fortunate enough to do the same on the track. [Mike] Skinner did a great job for us last year which helped Randy Moss Motorsports with HTM attract such a great sponsor in Navistar. With them behind our No. 5 Toyota Tundra, and our partnership with HTM, we’re setting our sights very high for Mike Skinner this year.”
Navistar International Corporation (NYSE: NAV), parent of Navistar Inc., is a holding company whose subsidiaries and affiliates produce International® brand commercial and military trucks, MaxxForce® brand diesel engines, IC Bus™ brand school and commercial buses, Monaco RV brands of recreational vehicles, and Workhorse® brand chassis for motor homes and step vans. It also is a private-label designer and manufacturer of diesel engines for the pickup truck, van and SUV markets. The company also provides truck and diesel engine service parts. Another affiliate offers financing services. Additional information is available at www.Navistar.com/newsroom.
0 comments:
Post a Comment